Hey, just learned this cool feature that Google has for the public. You can create a custom map, that you can share. Check out this one I just made:
Wednesday 19 October 2016
Saturday 19 March 2016
How To Set Realistic SEO Goals And Expectations For Your Clients
Most SEO agencies have the same problem. Their clients want to reach the top of Google for very competitive keywords in as little as weeks. Obviously, this is not at all a realistic expectation, and no agency should ever agree to deliver such results. If you do agree, you are doomed to fail, as you can't speed up the link building without risking a terrifying penalty from Google. You need to do things slowly as if those links were acquired through natural ways. This is why you have to help your clients understand what a realistic SEO goal is and what they can expect to get for their money.
Ideally, you should set these expectations together. You, the SEO expert, should make a list of all keywords your client needs to rank for, and then assess them regarding keyword competitiveness and search volumes. The terms that less competitive are going to be easier to work on, so you can explain to your client that you are going to focus first on these long tail keywords until you get them on top of the SERPS.
Show your client how old their biggest competitors are, how many links they've got and what authority their ranking pages have. After that, consider the speed at which you can acquire links and calculate how much time you'd need to equal your top competitor. This is the moment when your client can expect to rank as good as this competitor, so any moment earlier than that is only a false expectation.
Make it clear that you can't get too many links too fast, as this is going to trigger a flag, thus putting the website in danger of landing a severe penalty. Some of these penalties are very difficult to recover from, so you should avoid them in the first place. If your client doesn't agree, you may refuse to sign the agreement, as you won't be able to do what they ask you without putting their business in danger.
You have, to be honest with your clients. Never promise something you aren't sure of. Don't let them imagine they are going to see an overwhelming flow of targeted traffic within the first month. As a general rule, it's better to under promise and over-deliver, rather than promise the moon and the stars and deliver nothing but a measly meteorite.
Ideally, you should set these expectations together. You, the SEO expert, should make a list of all keywords your client needs to rank for, and then assess them regarding keyword competitiveness and search volumes. The terms that less competitive are going to be easier to work on, so you can explain to your client that you are going to focus first on these long tail keywords until you get them on top of the SERPS.
Show your client how old their biggest competitors are, how many links they've got and what authority their ranking pages have. After that, consider the speed at which you can acquire links and calculate how much time you'd need to equal your top competitor. This is the moment when your client can expect to rank as good as this competitor, so any moment earlier than that is only a false expectation.
Make it clear that you can't get too many links too fast, as this is going to trigger a flag, thus putting the website in danger of landing a severe penalty. Some of these penalties are very difficult to recover from, so you should avoid them in the first place. If your client doesn't agree, you may refuse to sign the agreement, as you won't be able to do what they ask you without putting their business in danger.
You have, to be honest with your clients. Never promise something you aren't sure of. Don't let them imagine they are going to see an overwhelming flow of targeted traffic within the first month. As a general rule, it's better to under promise and over-deliver, rather than promise the moon and the stars and deliver nothing but a measly meteorite.
Friday 30 October 2015
Online Marketing Mistakes One Must Avoid.
Internet marketing doesn’t have a strict guideline to follow making it a delicate thing. A single mistake would make everything fall down. Although not all mistake is terrible, it would still be better to avoid them. That’s why businesses owners as well as marketing professionals must figure out what would work for them and stay clear away from making mistakes.
When marketing online, content is a must to improve the ranking of the website and boost its presence. Sadly, there are some who would rather blast the internet with poor quality and repeated content, which a wrong thing to do. When it comes to content, quality trumps quantity. It is much better to have one content that would stir the internet than hundreds of similar poorly made content.
There are some who build websites without having to understand how search engines really work. Usually, they are concerned on improving the aesthetic looks of their websites. They would put flash and video, while putting very little text content in it. Unfortunately, search engines can’t read them. They prefer text. The text content would tell the search engines what the website is all about. Moreover, it will make it easier for the website to appear on search engine results.
An allocated budget is needed in doing a proper internet marketing campaign. Though allocated budget is necessary, it isn’t necessary to spend too much on the campaign. What a businessman should do is allocate the proper amount of budget to the online marketing campaign that would produce desirable result. Moreover, it is important to set goals and understand the financial needs of the campaign.
Online marketing is ever changing. There are new things that would come up from time to time, especially since search engines would change as well. In order for a businessman to stay on top, it is important to stay abreast with these changes and new practices. One has to be flexible enough in order to adapt to these changes and implement them to one’s campaign strategy.
Friday 23 October 2015
Thursday 22 October 2015
I Am Entirely A Beginner In Weblogging
I thought I would introduce myself on a very personal level, I'm simply a truthful individual.
In pretty brief notice I think that you will realize the degree of pleasure I get by means of skating. Heh, I'm sure that's not what you anticipated to hear on my original posting nevertheless you will find I'm not restricted by only one passion. I love to enjoy my life!
Bear in mind to always remember this. “Some cause happiness wherever they go; others whenever they go” - Oscar Wilde
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